For me, the most important thing is resonance, also how do we bring the visual lanaguage to life?
Resonance comes from how we tell our concept and communicate the uniqueness of our world.
A powerful visual can convey emotion far more directly than text, cuz the audience first connects with the visual through their eyes.
Everything within a scene should serve emotional expression: the assets, lighting, set dressing, and even the background music. Set dressing should depend on what kind of feeling we want to pass.
1- Three different world set dressing.
ANGER World
EUPHORIA World
PEACEFUL World
2- Greenhouse path level set dressing.
Thanks to the whole team, and thanks again to William Wang for this incredible opportunity.